Today, Montréal rapper Zach Zoya continues his steady release of melodic rap and gripping visuals by dropping his new single and video “In Da Way." Produced by DRTWRK, “In Da Way” is a low-key banger laced with confidence as Zoya flows effortlessly between intricate rap bars and smooth R&B tones. After first collaborating on the eye-popping music video for “Slurpee” which has racked up over 100K views, Zoya has again partnered with Montréal director Le GED for the official “In Da Way” video, also out today. From a woozy, out-of-body perspective, Le GED visualizes the dizzying blur of Zoya’s artistic and personal worlds battling against and blending into each other. 

“This song is about how people treat and see you in a different way once you start gaining momentum,” Zoya says. “Some feel left out and they’re gonna want to drag you back to their level. This song is me telling these people, ‘Move over, I’m coming through! Y’all in the way.’ The video represents my climb up from rags to riches, from me being a nobody to becoming a successful figure in my field.” Check it out below.