Rising talent Vaughny Vo shows off some impressive hook-crafting abilities on his newly released video and track for “UP”. Vaughny clearly also has an affinity for animation and animated movies as he pays homage to the Disney movie of the same name in the intro.

After that, he’s the star of the show, however. The Winchoz-directed visual is an impressive array of scenes that feature Vaughn unphased by the attention and fame that comes with this rockstar lifestyle. The song’s hook is sure to be stuck in your head for weeks on end.

Press play and go “UP” with Vaughny Vo