The Icey Life crew hits our pages tonight with a brand new set of visuals to prove why they’re hip-hop’s hottest rising collective. The Houston-bred clique consisting of Dice Soho, Nate Da’Vinci, Lew & Daze Suave drop off the official music video for their single “Every Time,” a smooth ride with a few sharp turns thanks to the towering set of Dez Wright production.

Staying true to their roots, the Icey gang comes equipped with wrists that’ll blind your vision and chains that rival those of Flava Flav in the Roger Torabi-directed visual. Press play below to watch the “Every Time” video via ELEVATOR and stay tuned for more from the rising superstars.