Jun 17, 2015

The FADER and Sprite Link With Rap visionaries To Create Four Documentary Shorts.


by Patrick

Head of A&R // Editor

Sprite has been an ally of rap since 1986, when it put Kurtis Blow in a national television commercial. This year, the latest evolution of its Obey your Thirst® campaign tells the stories of hip-hop superstars and emerging talent with a series of documentaries made in partnership with The FADER. Over the next few weeks, they will be liberating more in depth profiles of Nas, Drake, Vince Staples, and Isaiah Rashad, all artists united by their relentless dedication to following their own paths. These docs will support the “Obey Your Verse™” Lyrical Collection, which is covering Sprite cans with legendary lyrics from Drake, Nas, Biggie, and more this summer. Check out the introductory video below and shout out to The FADER and Sprite for doing something this major for the culture.