While San Diego has been on the rise lately, one artist that’s kind of flown under the radar — albeit, by choice — has been Mischif. Known for his behind the scenes work, as well as his distinct ear while engineering for city heavyweights like Rob $tone, he finally comes from behind the boards and delivers his groovy new video for, “This Way.”

Produced by Koen Beats, “This Way” is a soulful, slow-burning record that plays to themes of love, seduction and more with the San Diego native setting the tone from the jump with the opening line, “Sippin’ Jameson in the morning, my appetite saying that I need you.” With the accompanying video playing to those same themes, only with a twist, Mischif creates a moment for himself on, “This Way.”

Press play on the video below and get hip to Mischif.