Rich The Kid‘s ongoing beef with Lil Uzi Vert has been escalated. The Rich Forever rapper blatantly dissed Uzi on his single “Dead Friends,” by directly referencing lyrics from the Philadelphia native’s breakout single “XO Tour Lif3.” 

Disagreements between the two emcees broke out after Rich suggested that Uzi sign to his label, which was met with a response of “Boy I’m not signing for 20 racks.” In the brand new visuals for “Dead Friends,” Rich The Kid rides out with a desperate Lil Uzi Vert as they seemingly attempt to work-out a recording contract.

Uzi gets jumped by Rich and his crew of mobsters, and is laid in a cemetery towards the end of the video.

Press play on the self-directed video for “Dead Friends” below, as Rich and Uzi’s beef is taken to a whole new level.