December 09, 2018

Can’t deny the heat.


Pure Luxury is a rising star in Los Angeles’ next generation of hip hop artists. Specifically, from Inglewood, California, the 19-year old’s unique and humorous style on and off of the track has quickly turned him into a hood favorite. Going viral several times now for his song/visual “Not Yo Nigga”, his hit-making ability and unwavering swagger don’t go unnoticed.

Recently, Pure Luxury let loose of a new song/visual titled “Now Drop”. With pristine visuals from James Potter and bouncing song productions from J Harris, “Now Drop” is a guaranteed bop. The video takes place at a basketball court where PL and his boys cool around in dress shoe-roller blades. Certainly, an artist to pay attention to this coming year, run up Pure Luxury’s “Now Drop” video below.