Roxbury, Massachusetts is home to one of the more promising each coast artists on the rise right now in PLAD Fine$$e, who makes his debut on our pages today with the premiere of his new video, entitled “CHEESE.” Directed by PINKSLIP, “CHEESE” comes to life as PLAD’s well-done verses come to life mad well, all adding up for a great track that now has a great video to match. He’s definitely starting to gain some steam as one of MA’s next up, and with more and more artists from the Boston area popping off these days it’s safe to say he’s poised for a bright future.

For now, watch “CHEESE” below & enjoy.