by sawad


This is the second time I’ve posted Toronto based artist, Persistence. He was first featured on our page after the release of “Frozen”, an impactful single dedicated to the struggles of his hometown. The emcee cut through to his listeners once more after that though, releasing another powerful single worth sharing titled “Northside”. This time, Persistence was able to draw ears by telling a heartfelt story from his perspective based on the culture and lifestyle of people he is surrounded by. Find the song here.

With that mentioned, Persistence most recently dropped a remix to Roddy Ricch’s smash single “Ricch Forever”. In the visual, directed by StvngeFilms, he speaks about deep moments in his life, painting a picture for the audience to feel and relate to. Watch it below.