Apollo’s newest video for “Erase” is stacked with powerful imagery.
One of the most unique new voices to emerge in 2018 has been Omar Apollo. With his carefully crafted melodies and outstanding instrumentation, Apollo has quickly established himself as an artist with unlimited potential as he continues to evolve sonically.
His debut EP Stereo highlights Apollo’s linguistic and musical versatility, it also was included “Erase” the track that today Apollo is releasing the visual treatment for.
The Kevin Lombardo-directed video shows Apollo surveying the scene of last night’s party, with plenty of passed out friends with pen markings and half-finished brews abound. As Apollo continues to survey the room, he eventually takes a few swigs of what appears to be beer before seemingly succumbing to a more powerful substance.
Give Omar’s “Erase” a watch below and let us know what you think he’s getting at with this imagery in the comments.