Maxo Kream returns with “Grannies.”
The braggadocious nature of much rap music often obscures the fact that Hip-Hop culture sprung from poverty–an environmental response to a vicious cycle. On the Complex-premiered single “Grannies,” produced by Mexiko Dro, Maxo Kream digs into his childhood, painting a vivid portrait of life in the projects of Southwest Houston. Rhyming in a trance-enducing, monotonous duple meter flow over a haunting organ-driven beat that samples Kodak Black‘s “Plug”, Maxo matter-of-factly relates memories from his time living with his Grandma, including, living with multiple family members in a one-bedroom home, stealing his aunt’s car when he caught her smoking his weed, and witnessing his uncle murder somebody at the age of 6. Despite some of his negative experiences, he appreciates his family for standing by him through the struggle, and especially his Grandma for keeping them all together. Recently, Maxo Kream spoke to XXL about his plans for 2017.
Explains Maxo, “I made this song so people could understand me. A lot of my fans are in the white hipster internet crowd. They like my music, but they don’t know why I say certain shit. They can’t relate to it. ‘Grannies’ describes a typical scene at my Grandma’s place which is where I lived after Mom and Dad kicked me out when I was 14 or 15 years old. Everything I said in that song, n*ggas know. Ain’t no secret, it’s real.”
After breaking out in 2015 with the critically acclaimed Maxo 187, he advanced his artistry with The Persona Tape, released last June. Featuring appearances from fellow Houston rapper Paul Wall and Atlanta rappers Playboi Carti, Key!, and Rich the Kid, the tape finds Maxo Kream exploring the intricacies of his public profile and how he is perceived. “Your persona is how you carry yourself,” said Maxo Kream to Complex. “It tells people everything about who you are, so it’s more important than a social security number. This tape is everything I’m about. Persona shit.” Featuring tracks such as the grime-tinged “Big Worm,” which earned co-signs from Skepta and Wiley, and garnered over 1 million SoundCloud plays in the process, and video singles such as “G3” and “Smoke Break,” The Persona Tapewas one of the most celebrated rap releases of the year. Maxo recently finished touring the nation with Danny Brown, and provided a guest verse to “Running Man,” the first Cool Kids track since 2011.
Starting with “Grannies,” Maxo will make further strides in 2017, refining his aesthetic and winning new fans in the process.