Watch the most beautiful commercial of 2018 below.
Apple has now entered the personal assistant market with the HomePod, their answer to Google’s Home and Amazon’s Alexa families. To garner more excitement for the new product, Apple dropped a new Spike Jonze directed commercial that includes a dance routine by FKA Twigs, and a new single by Anderson .Paak.
The song, titled “‘Til It’s Over,” is more of a modern twist on the smooth and nostalgic sound of .Paak. The technicolored clip depicts multiple inspired FKA Twigs’ being consumed by the song and matching it with some apartment-bending dance moves.
Watch the commercial below, and stream “‘Til It’s Over” exclusively on Apple Music here.