Apple has now entered the personal assistant market with the HomePod, their answer to Google’s Home and Amazon’s Alexa families. To garner more excitement for the new product, Apple dropped a new Spike Jonze directed commercial that includes a dance routine by FKA Twigs, and a new single by Anderson .Paak.
The song, titled “‘Til It’s Over,” is more of a modern twist on the smooth and nostalgic sound of .Paak. The technicolored clip depicts multiple inspired FKA Twigs’ being consumed by the song and matching it with some apartment-bending dance moves.
Watch the commercial below, and stream “‘Til It’s Over” exclusively on Apple Music here.