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by AHoward

Contributor

Unless you’ve got short term memory loss, or you live in Amish Country — or you’re just purely out of the loop, then you’ve probably heard of industry darlings KEY! and Kenny Beats due to the massive success of their collaborative effort 777. One of the standouts from that project was the 6LACK assisted, “Love On Ice”, and now the duo is back with the chilly new visuals.

Directed by, David Wept, the video for, “Love On Ice” is absolutely insane. Following the age-old tale of a burning love gone dormant, KEY! uses the visual effects completely to his advantage, accentuating his movements and allowing the director to emphasize his clever barbs with immersive effects. With the video climaxing upon a ridiculous guest verse from 6LACK, it’s safe to say that KEY! and Kenny have a lot more to offer.

Check out the video for, “Love On Ice” below now, and be sure to listen to 777, which is currently streaming on all platforms.