November 07, 2014

Amazon Echo is always ready, connected, and fast. Just ask for information, music, news, weather, and more. Echo is controlled by your voice for hands-free convenience and is connected to the cloud so it’s always getting smarter.

Patrick
A&R

Anyone seen the movie “Her“? Well, seems like the world Spike Jones created for his Academy Award winning screen play may not be as far away as you might have imagined. Amazon Echo is always ready, connected, and fast. Just ask for information, music, news, weather, and more. Echo is controlled by your voice for hands-free convenience and is connected to the cloud so it’s always getting smarter.

It’s pretty rare that a new product truly surprises us. But today Amazon did just that, introducing Echo, a talking, listening piece of electronic furniture. It’s like having the internet on your kitchen table, cracking jokes and settling bets, and it’s the most innovative device Amazon’s made in years.

Echo, ostensibly a speaker, is a deceptively boring-looking little tube, as though Amazon’s designers took an old Kindle and rolled it into a cylinder, plugging its unremarkable guts with intelligent software that talks to you. You say Echo’s “wake word” to wake it up—beginning what Amazon hopes will be a life-long (or at least, model life-long) friendship. Want to know the news? Echo streams it. Need someone to settle a bet? Echo calls up whatever information you need. Need something added to your shopping list? Echo—and Amazon—would be happy to oblige. Check out the video below.


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