“It Izz What It Izz and they still gone hate!”
Compton birthed rap stars like YG and The Game, but California-native Holland Izz has up next. Fresh off his Stay Sunny release, the rising star delivers visuals for his standout single “It Izz What It Izz.” The track is produced Ant Dawg and sees Holland delivering a rather catchy flow over a West Coast beat. It’s directed by Jon Psycho, who is known for shooting videos for other up and coming talents. From a barbershop to hanging with the homies, Izz is captured spitting bars all over the town. Check the video out below.