In the relatively short amount of time that we’ve had our attention on Florida rapper $NOT, his growth has been undeniably skyrocketing. With an exploding following that is growing larger with each passing day, he is looking like he will be the next SoundCloud star to arise out of South Florida’s hotbed of rap music.

As his breakout single “GOSHA” is blowing up on SoundCloud thanks to the help of a recently released music video, the young rapper is back with new music. His latest release, “NORTHFACE,” is a continuation of the unique style that he has been using to set himself apart from the pack. Over a dreamy Solsa produced beat, $NOT showcases his laid-back bars that mesmerizingly draw in listeners.

It is no surprise to many that $NOT is beginning to gain recognition as he has spent the last two years releasing cult SoundCloud gems. As many are just now becoming hip to him, he has the track record that has led critics to believe, “$not is the next rebellious rapper on his way to the top of the South Florida hip-hop scene.”

Listen to his latest below: