Father’s gold teeth gleem with confidence throughout his latest video.
The Awful Records ringleader Father is back again with another music video for his latest single, “We Had A Deal.” The video finds Father as the focus of his own world, taking role as both the kingpin and the police chief as the star of the video. Father is not one for the runaround, as he lets the world know to not fuck with his money while he looks over the city from his penthouse. Father has been a master at creating his personal universe through his music, full of sex, drugs, and money.
“We Had A Deal” is a quintessential Father track, with his signature bass-synth lines front and center in the sparse beat. The slightly comedic, mostly menacing lyrics plays right into Father’s strengths, as his gold teeth gleem with confidence throughout the video. Father is really in his prime with his music and continues to pack his stat sheet with hit after hit. “We Had A Deal” acts as a celebration of the evolution of Father and his Awful Records crew, utilizing his friends and collaborators as the cast of the video.
Check out the video for “We Had A Deal” below.