Drake may be the most calculated and strategic rapper I’ve ever witnessed.
Since releasing God’s Plan he’s been consistent with content taking a new approach with his music videos. After taking the world by storm with the #InMyFeelingsChallenge, Drake releases the official video for the chart topping single “In My Feelings.”
Directed by Director X and Karen Evans, the 8 min video captures Drake expressing to Keke how he feels in her driveway while we get a surprise cameo from Shiggy, the creator of the viral dance craze. Drake hasn’t let up since the release of Scorpion and i don’t see him slowing down.
Watch the visual below.