Catch the new visuals below.
UMI might be an unfamiliar name to you, but the Los Angeles songstress has a soft and comforting voice that’ll make it feel not-so-bad to be chasing fantasies.
Umi has enrolled a team of directors including herself for the direction of her new video, which features her and her friends all going about their leisurely day, rolling around California on scooters and skateboards. While soft and caring, the energy is up-beat and joyful, as she lets her latest lover know where he resides.
Check out the visual below and dive into the “Friendzone.”