Dababy has in a matter of mere months become one of my favorite rappers on the planet. The southern spitter has seen his star ascend at meteoric speeds in part due to his consistency with visuals. Last Friday, the talented artist debuted his long-awaited album, Baby On Baby. Today, Baby is wasting no time delivering creative visuals from the project as he shares “Suge” that finds the youthful emcee feeling like a certified CEO. It’s hard to argue with Baby’s success and unique approach, but most importantly, the music hits something serious.

Press play on “Suge” below and stream Baby On Baby.