We are bearing witness to a strong resurgence of the female rap game, and Coi Leray out of New Jersey is looking to ensure her name gets mentioned with the greats. She’s been generating a lot of buzz since the release of her debut project Everythingcoz back in March, and this week she dropped off a visual for the Emdot-produced track “Gold Rush.”
Directed by skinnyeatin, the video is aggressive, hype, and chaotic in a good way. Leray dons vampire fangs as she destroys a birthday cake, drinks Crush orange soda out of a wine glass, twerks, and beheads a doll. Bonus points go out to her for the number of silky du-rags she possesses and prioritizing good skin maintenance amidst all the craziness in this video.
This year she has amassed digital success, with her track “Huddy” earning over 200k streams on Spotify and 650k views on YouTube. She had the honor of performing live at Barclays Center for VFILES, and has earned the attention of young sensation Trippie Redd and global superstar Drake. Co-signs like these today in the rap game are huge and it seems like the only way to go for her is up, especially given the lane she occupies as a lyrical female rapper. Check out the video for “Gold Rush” above.