Bobby Sessions recently dropped an emotionally gripping video for his racially powerful single, Like Me. The Dallas native delivers cutting bars, speaking on the harsh reality of race relations in America. The imagery of the video follows the narrative of his lyrics closely, finding Bobby Sessions in various scenes of being covered in blood, in a noose, and being on the opposite end of an on-foot police chase.

Using his music and his visuals to portray a very powerful message, Bobby Sessions’ video is both hard to watch and impossible to look away from. The video builds up into a violent scene of Bobby covered in blood, spitting his lyrics at the camera while never breaking his stare, and it snaps in transition to the end of the video with Bobby removing the noose from around his neck and calmly walking away. Altogether, the Jeremy Biggers directed visual is designed to move, and it certainly does.

Check out the video below, which is dedicated to Bobby Sessions’ cousin, James Harper, who was shot and killed by Dallas police in 2012.