Creative collective, Rosecrans Avenue has been a key driving force behind the new renaissance of Rap in Southern California. Spearheading their artist roster, Downey native, Big $wift has been quickly rising up the ranks and created quite the anticipation for his next project. Providing fans with an appetizer, he delivers his impressive new EP, Still Servin.
Before even pressing play, I found one of the more impressive parts of the project to be its rollout. Kicking the festivities off with a hilarious ad for the project, $wift then released the track-list, which showed only two features, but boasted a who’s who of up and coming producers from L.A. including BeatBoy, Cypress Moreno, Chucky Beatz, Rob TWO and more. Without hearing a single syllable, I knew this project was crafted with precision.
As for the content, at 8-tracks, there are virtually little-to-no skips on Still Servin. Honing in on his signature sing-rap style, and making some crucial, melodic developments, Still Servin is the best that I’ve heard $wift sound, so far. His singing was on key, his lyrics were both at times relatable, and sometimes so far out that you think, “this dude has to be lying.”
Some standouts from the project include the lead single, “Fasho”, the potential female-favorite, “My Bitch” and my personal favorite, “Still Servin”. Press play on the project below and select for yourself.