November 26, 2017

Complex is feasting on the devastating death of Lil Peep.


Photo by Adam Degross

The sudden death of Lil Peep triggered an outpouring of support for the late 21-year-old superstar, including condolences from public figures & major publications that previously showed no interest in covering his budding career.

Before Peep’s death on November 15th, New York-based media giant Complex had published TWO pieces of content highlighting the “emo rapper,” the first of which was a 15-sentence piece filled with copy-and-paste quotes from a press release highlighting the release of his recent album ‘Come Over When You’re Sober.’ The second piece of coverage was another half-assed, nine-sentence summary included in a piece titled “The Who’s Who of SoundCloud Rap,” published on August 30th, 2017.

Interestingly enough, in the seven days since Lil Peep’s passing, Complex has published a whopping SEVEN written pieces and NINE video clips using his name in the headline (see photo below). Ranging from a piece titled “New Details Emerge In Lil Peep’s Death” to a video compilation called “Lil Peep’s Legacy,” the surface-level coverage of his tragic death has generated thousands of clicks and views for an outlet that clearly had zero interest in Peep’s career before he became a trending topic.

Chasing clicks and traffic is part of the game; but it’s an entirely different conversation when an outlet literally triples their amount of coverage due to a rise in popularity caused by death.

I understand that Peep’s death was a topic of conversation and deserved media coverage; which is why breaking news/tribute pieces from major publications made sense. But when that coverage turns into a frenzy of clickbait headlines and misleading titles, something needs to be said.

Complex: stop feasting on the death of an artist you weren’t showing love to in the first place & let Lil Peep rest in fucking peace.