Nov 20, 2018

24hrs drops off an impressive 14-track project.


by ASadler


Those familiar with 24hrs know that he has been with us well beyond the two years he has used the name, previously rapping under the title Royce Rizzy. Perhaps the name change or some other force gave him a new energy because he burst onto the scene in 2016, adding a more melodic sound to his repertoire. After streaming success through Spotify, Soundcloud, and YouTube he felt it was time to deliver his debut. Deliver he did.

Houses On The Hill is a 14-track album executive produced by Ty Dolla $ign and Hit-BoyHitmaka also shows up to engineer a few bangers toward the end as well, and the high level of production along with 24’s ability to connect with his features is what makes this album hit so hard.

Dom Kennedy appears twice, bringing a reflective edge to “7AM in Beverly” and then his more vibrant Cali rap vibes  on “Leave LA.” Ty of course steps from behind the booth, joining Dom and 24 on “Leave LA” but Hit-Boy is the real pleasant surprise when he appears on the heartfelt crooner “Not Always Right.” YG adds to this overwhelming Cali energy on “Don’t Mess,” which feels like the ideal track to turn up to around the right people.

24, real name Robert Davis, does step away from the West coast though. In fact, he literally brings things back home by joining up with his sibling MadeinTYO for the morning after confessional “Champagne.”  Nothing like getting into shenanigans with your sibling, and their blood bond surely contributed to their ability to collaborate so effectively on the standout song. PnB Rock, Roy Woods, Vic Mensa, and Lil Pump make up some of the other artists who bring something different out of 24, but additionally help him to tell his story of self-made prosperity.

The ability to put together a good project is especially important these days, and the discipline to focus in on making a few great songs that tell a story instead of many songs that rack up streams is refreshing. Not that 14 songs is short, but as a younger artist who is still establishing his footing it can be easy to fall into the various traps artists do. Under the tutelage of Ty Dolla $ign and Hit-Boy, 24hrs is in good hands. The debut is evidence, and now the rest is up to him. Check out Houses On The Hill below.