The Memphis rap scene is far too pigeonholed due to the bubbling trap scene laced with huge names like Yo Gotti, Blac Youngsta, Key Glock, Young Dolph, and dozens more. Leading many to believe that this city is exclusively filled with your standard Spinrilla and radio music about cocaine and strippers. However, the exploits of Xavier Wulf and Chris Travis helped to reverse this stereotype, but their departure to Los Angeles left a massive power vacuum within the city itself, now devoid of a true underground lane.
A few Memphians shine through this crack, including Hotel (who premiered his debut visual Black Mud with us a few months ago), Spookyli, and perhaps most notably, $2030m. 2030’s music is a far cry from that of Young Dolph or any of Gotti’s CMG affiliates, but is still distinctly Memphis, with a postmodern twist.
His music is distorted and nearly unrecognizable as human, but the heavy beats and chopped nature of the mixing leads his sound to be eerily reminiscent of Three Six, but if they were abducted by aliens and sent five hundred years into the future. As his name leads you to believe, 2030’s music is not for this time. He is innovative and non-conformist to the current metonymies of trap, or any rap scene in general. 2030 is a pioneer and is poised to control Memphis in the near future.
Stream 2030’s latest track “Big Chune” here: