Despite the incredible popularity of Memphis rappers like Moneybagg Yo, Key Glock and Young Dolph, a vibrant underground scene exists in the Bluff City, molded after the likes of Xavier Wulf and Chris Travis. The Hollowsquad and Water Boyz exodus to Los Angeles left a vacuum in the city allowing for new artists to come in and control Memphis’ enormous underground scene and feed its rabid fans.

$2030m has asserted himself as one of the cornerstones in this new Memphis underground. His deep tenor allows him to thrive in the Horrorcore lane, pioneered by fellow Memphians, Three Six Mafia. 2030’s flow is aggressively monotone, and in many ways reminds me of Dallas rapper Nolanberollin, but with a much darker, almost supernatural twist. KFODT’s beat also perfectly mirrors the spooky and violent Memphis sound complete with a distorted choir sample. 2030’s music is fresh and exciting and he has the necessary look, reputation, and most importantly, skillset to become the new face of the Memphis underground.